In 2006, Michael Caudera founded and remains, to this day, managing partner of TM1 trademark one AG. The international company is focused on company and brand consultancy in the fields of sports, celebrities and lifestyle
Neustadt (Wied), Germany, July 30, 2014 – BIRKENSTOCK is gearing up to license its brand. The comfort shoe manufacturer plans to use licensing agreements to reach new strategic business segments, markets, and target groups. The line extension will focus on four themes that dovetail with the BIRKENSTOCK brand core: healthy sleep and living, the healthy workplace, healthy feet and running, and a healthy outlook on life. The licensing agreements are planned as long-term partnerships. Quality and function are top priorities for partner selection and product development. The decision to go into licensing was preceded by a comprehensive evaluation process that demonstrated the brand’s strong affinity to new products. BIRKENSTOCK’s consultant in this process is TM1 trademark one AG, which is solely responsible for establishing BIRKENSTOCK’s global licensing business... Download press release > PDF
Among projects In the Sports sector, TM1 trademark one managed major marketing projects for the U.S. sports entertainment brand UFC (Ultimate Fighting Championship) as well as the world's biggest online poker room PokerStars.
The marketing portfolio in the Personality sector comprises celebrities such as Ingo Lenssen, Germany's best known TV lawyer, Hollywood actor Ralf Möller, communication trainer Leo Martin, and poker world champion Pius Heinz.
The Lifestyle sector includes the marketing mandate for the German comfort shoe manufacturer BIRKENSTOCK to set up the global licensing program for the brand which is famous worldwide.
Marketing activities in the Food sector are concentrated in the licensing agency FOOD LICENCE PARTNER. The client base also numbers Stephen Weber Products, the world's market leader for charcoal, gas, and electric grills, and BBQ accessories.